What:
Dee Snider’s 6th Annual Bikers for Babies Ride, to benefit the March of Dimes, will attract nearly 2,500 motorcycle enthusiasts to a 40-mile ride across Long Island to raise money to help the March of Dimes in its efforts to make sure that one day all babies are born full-term and healthy.

Celebrity Grand Marshal:
Dee Snider, lead singer of Twisted Sister

Sponsors – National:
Farmers/Foremost Insurance
Sponsors – Local: Lighthouse Harley-Davidson (Presenting Sponsor); Full Throttle
Magazine; WBAB/WBLI Radio; Ruby Tuesday; MetLife; Garden City Pizza;
Hog-Wild.tv; Geico

Tickets:
$25.00 per rider; $15.00 per passenger
All registered riders will receive lunch, entertainment, vendors and a commemorative pin. Pre-registered riders will also receive a March of Dimes carabineer. To pre-register, visit www.bikersforbabies.org.

Raffle:
“Baby Love” – a custom build motorcycle by Greg Sheridan, Full Throttle magazine in conjunction with Thunderdome. Tickets: $10 each; 6 for $50.

Auction:
In conjunction with Fox-TV’s Kitchen Nightmares (airing in Fall 2008) episode on Handlebars, we will be auctioning off a Harley-Davidson, donated by Lighthouse Harley-Davidson.

Promotion:
Posters/Flyers in over 100 motorcycle/accessory shops on Long Island
Marketing materials and cutout sales in 105 Farmers/Foremost Independent Agents; 12 Ruby Tuesdays; police and fire departments
Direct mail to 3,200 bikers including 2 dozen “Mission Bikers”
Direct mail to corporate teams, including unions(CSEA, IBEW)
Video Messages from Dee Snider to over 3 dozen bike clubs
Full-page advertising in Full Throttle, LI Rides and Fast Lane Biker
On-air support on WBAB/WBLI
Calendar listing in local print media, dozens of websites
Press Conference – TBD

Day of Activities:
Celebrity guest appearances, to include Dee Snider and Mark Mendoza of Twisted Sister; Fred Norris of the Howard Stern Show; Jill Nicollini of Channel 11
Music by The Steel Horse Band, Jaded and special appearance by Dee Snider
Vendors including “Baby Love” Lane
Bike Show
Hot Rod Show

When:
Sunday, May 18, 2008

Where:
The Town Park at Point Lookout, Lido Blvd., Point Lookout, NY