Twisted Sister frontman Dee Snider talks about how to feel confident when pitching, how to grab an audience’s attention and keep it, and what he learned from Donald Trump about branding:
You’re frequently cited as one of rock music’s greatest frontmen. What’s your philosophy on how to connect with an audience?
You let them know you are large and in charge. It’s the way you stand, the way you carry yourself. Being a frontman is less about your voice than your ability to connect with a crowd. A frontman is a salesman. Steve Jobs was a frontman. Wozniak was the great songwriter, but he couldn’t sell the thing he created. He needed the cock rocker Jobs to say, “Pay attention to this!” I wasn’t always confident, but confidence is a self-fulfilling prophecy. It starts as false bravado—you’re acting like you’re cool and confident even when you’re not—but if you’re convincing enough, people start to believe it. Then you start to believe it and then it’s the reality.